Running a small business can afford you an amazing lifestyle if you find the right way to do it. Since it involves constant efforts and taking steps to improve yourself and your business, you should be ready to do some hard work. One thing that can help you make headway is rebranding, and here are five tips to help you do just that.
1. Establish the Purpose of Rebranding
Before you start working on the rebranding, it’s important to first ensure that you know exactly why you’re rebranding and what you hope to achieve with it. This will guide you on how to go about it and make the whole process a lot faster and easier. Whether you want to create a new image for your brand or reach a different market with your products or services, it’s advisable to know in advance what you want to achieve. Your rebranding may even encompass an office relocation, which was found by Clutch to have a positive effect on 68% of employees. Set a clear reason for your rebranding and you will be able to do it effectively and realize the effects you want to achieve.
2. Come Up With New Ads
As part of your rebranding, you will need to make it public. This will involve creating new ads that reflect your new voice and image so that the public can have a good idea of your new brand. Doing this will help present you in a new light, so make sure you’re okay with the new logo and voice before you take it public. Work with a professional and have them understand exactly what you hope to achieve with your advert so you have an easier time getting what you need.
3. Get a New Logo
A major part of your rebranding efforts is getting a new logo for your brand. This only makes sense, as you want to create a brand new image, so even if you leave some basic elements from the original logo, ensure you refresh it noticeably. If the new logo looks too similar to the old one, the public will have a hard time seeing the difference between the two. A major reason why you may need to refresh your brand’s logo is if it’s over 15 years old, in which case it’s beneficial to refresh or update it.
4. Keep it Consistent
When you rebrand, make sure to keep things consistent. While the changes you make should be felt throughout your brand, it’s important to avoid performing a complete overhaul. You may want to preserve the original elements and maintain your current market and more. In this case, keep the core elements so that your target market and loyal followers won’t feel like they no longer know who you are as a brand.
5. Get Creative
Finally, let the creative juices flow in order to get the very best design possible. Keep in mind that a trademark infringement violates the rights of the owner of the trademark, so avoid infringing on other people’s original ideas. Protect yours from being infringed upon as well by getting the necessary protection such as patents and copyrights. This will save you from a potential disaster that may unfold when people with ill motives get hold of your new logo and brand and use it maliciously. Involve a knowledgeable professional at this stage to make sure that you safeguard your creative efforts to the best of your abilities.
Rebranding your small business is as easy as following the five tips outlined above. Just remember to take the necessary legal steps and you will enjoy living an entrepreneur’s lifestyle to the fullest.